Talent Drives Results
Our philosophy is simple and definitely non-traditional. We’re a lifestyle business, one whose focus is to put personal passion over profit. We want to make our employees achieve personal satisfaction through their jobs and we know happy employees deliver the best results. As a team, our passion is for Digital and its ability to change both our lives and the world around us. Through this common passion for the #DigitalLifestyle, we aim to attract the best and brightest talent, thus fueling innovative and creative thinking. If you’re looking to grow your business in an increasingly Digital world, who better to work with than a company whose workplace motto is Where Digital Is A Llifestyle!
Data Doesn’t Live in Silos
Behind the philosophy is a sophisticated, holistic approach to digital marketing. In the business world today, you typically see Search Engine Marketing agencies on one hand and Social Media Marketing agencies on the other. Well, there’s an inherent problem with managing search engine marketing and social media with multiple companies. We call this Digital Data Deception or DDD. In other words, looking at data independently and in silos can be deceptive and misleading. Your SEM agency may be telling you that they are delivering an astronomical amount of sales or revenue while your Social Media agency may be reporting virtually no sales at all. All the while, both companies are likely contributing to your bottom line and you (or they) wouldn’t even know it.
The reality is that people simply don’t buy products or services after one interaction with your brand. Think about it. When was the last time you bought a car or even a TV after seeing it just one time!?! Rather each touch point, or point in the buying cycle, whether it’s a tweet, a post or a PPC or an organic listing, may contribute in some way to a sale or lead. It’s our job to help you sort through the data utilizing a complex understanding of web analytics to review conversion data across Social and Search channels. With that valuable information in hand, we then can help plan out and execute an integrated, DDD-Free Search and Social strategy.
And beware that in the Digital space, touch points and brand interactions change with time. The most important thing to understand about Mixed Digital is that our strategy evolves with the times. So say good-bye to the SEM and Social agencies of the past, and hello to the hybrid agencies of the future. We’re Mixed Digital. Nice to meet you, too!
Valuable Fortune 500 Experience
Whoever said you can’t teach an old dog new tricks? Not us. We’re veterans in the SEM space with nearly 10 years of experience managing PPC & SEO for global, Fortune 500 companies, such as Four Seasons Hotels, Humana, SAP, BMW, Sony Music, just to name a few. And as far as the new tricks, we’re relatively new to the Social Media space. Three years to be exact. Then again, who isn’t really new to the Social Media space? Social Media is still largely misunderstood and its implications on Search Engine Marketing are still emerging. Stick with us. We have the knowledge, the experience, and the passion to take your business to the next level! Say hello