The Poorly Planned Superbowl 51 Ad: 84 Lumber
Superbowl 51 was that glorious time of year when two teams battled it out for supremacy in the NFL. It was also a showcase of talent for Madison Avenue, and expectedly, highly entertaining. Advertisers like 84 Lumber paid big money to get in front of millions of potential customers. When the stakes are that high, you’ve got to have a well-thought out, flawless strategy. How do you bridge the gap between the traditional world that is television and the digital world of mobile phones, tablets and computers? For 84 Lumber’s Superbowl 51 ad, it was to drive viewers to their website. What happened next could have been avoided….
Watch the video below to learn what crucial mistake 84 Lumber made and how to avoid it.