We’ve gone over a few different aspects of SEO and how to improve your business’ website, but we haven’t really addressed the importance of internal linking. Linking is one of the bread-and-butters of the SEO practice, and it’s divided into two categories: Internal links and external links. Internal links refer to links that occur between pages in one domain. So, for example, on mixeddigital.com’s “About” page, there’s an internal link that reads “Digital solutions.” Clicking that link takes you to another page within the mixeddigital domain. If clicking the link would take you to SEOmoz or some other site, it would be an external link.

    I’ve mentioned keywords in previous SEO blog posts and rightly so, they’re vital to a successful SEO campaign. Whether you’re familiar with SEO or not, you likely know your business’ priority keywords. It’s easy; just consider what your prospective customer base would type into a search engine. Key phrases are self-explanatory. They’re phrases that would be searched for and are interchangeable with keywords. Thus, keywords and key phrases can be used interchangeably throughout the rest of this blog post. That said, here are a few tips for keywords.

Facebook announced Wednesday that it would be launching it’s own “App Center”, similar to Apple’s App Store and Google Play, but within Facebook. They also said that “paid apps” would now be available as well.

Facebook plans to have a central location where users can find various apps – all neatly categorized on it’s own page within the site. Users will be able to see comments and ratings from other users for each app. But what’s wrong with the current way you ask?

Within the new App Center, developers will now be able to sell apps from within Facebook.

Being the first thing a user will see about your site when searching, the title tag is arguably one of the most important aspects of SEO. Generally, you have about seven words to concisely sum up your website, advertise what you can do, emphasize relevant and oft-searched keywords and anything else you’d want searchers to know. So it’s easy to see how much power is placed in these seven words. Unfortunately, many companies will overlook the importance of the title tag, and users will see “Home Page” or some other unnecessary keyword on their SERPs.

There are so many tips and tricks to good PPC management. Some are obvious while some are buried in the interface. One trick is the use of site links.

Site links allow you to highlight additional pages of your website. In doing so, you increase the exposure of your brand and its products or services. You also increase the likelihood that someone will click on your ad. It’s a great strategy to take up more space on the SERP as well.

On the analysis side, the activity from site links is easily tracked in the Google Adwords interface. Find it under Ad Extensions and you’ll be able to see impressions, clicks, conversions, etc. It’s a great way to test different pages and make optimizations based on the results.

TV Legend Dick Clark Passes at 82

American television legend Dick Clark has passed on at age 82. He is best known for his work on American Bandstand and ending the practice of using white only performers on television. He also gave many artists their break on the show – such as James Brown, Chubby Checker and Madonna. He was also the host of Dick Clark’s New Year’s Rockin’ Eve for over 30 years. He will be missed.

American TV icon Dick Clark has died at age 82.

Best known for his work on ABC’s American Bandstand, Clark was one of the few non-musicians to ever be inducted into the Rock-n-Roll Hall of Fame.

I may have only been about four years old, but it’s one of the first things I ever remember seeing on TV. I may not have known all of my ABC’s or even who the Jackson 5 were for that matter, but I did know A, B, C.

Let’s face it—high-visibility companies have an inherent advantage over smaller and mid-sized business in the search engine game. Searching “books” on Google will match you up with Amazon or Barnes & Noble much quicker than it will an independent or local bookstore (although Google has made great strides in this area.) Beyond the bigwigs of a particularly industry, there’s a real dogfight among mid-level businesses for the precious listings on the first or second page of a search result. You’ve likely already identified many different strategies for your company’s SEO, but what you’re not doing can be as important as what you are. For today’s post, we’ll look at something you should not be doing—making identical pages.

If you were asked to define your favorite TV ad, could you? If so what would it be? In today’s fast-paced world of digital, having an edge is more important than ever. I recently caught wind of one of the most clever and popular ones that I have seen.

The ad, for cable TV network TNT has quickly become the second most shared video on YouTube – second only to Volkswagen’s “The Force” ad from last year’s Super Bowl.