Social media can be a significant component of your marketing mix but do you know if it’s working? Much of the content you’ll find on the web revolves around how to optimize profiles and how to write compelling content. We don’t normally see much about tracking and measuring. Let’s fix that!

Keeping track of your brand and how others view it can provide a significant   advantage, no matter what industry you’re in. Depending on the awareness of your brand, there can be hundreds, thousands or even millions of consumers, customers and prospects talking about you. Are you paying attention? It may seem daunting, but there are tools to help you do so.

By now, most of us have experienced sitting there, watching our favorite TV show when we see a cool commercial. Smartphone or tablet in hand, we head to Google and search for more info on the product. When viewing the results, we notice a YouTube video that we watch. The YouTube video includes a link to the company’s website where we see the product, are offered a discount and ultimately, make the purchase. What just happened!?

Google Glass is part of Project Glass, a research program by Google to develop an enhanced reality head-mounted display. Project Glass products would display information in smartphone-like format, and could interact with the Internet via language voice commands. It can show reminders (such as for dinner reservations) and sharing whatever you’re looking at — either via messaging or through a Google+ Hangout. The user can take photos, record videos; look up answers on Google and other tasks. The hands-free device is activated when users say the catch phrase, “OK Glass.” Those words unlock different functions. This is a new way of connecting with others, communicating with images in new ways which is truly revolutionary.

Video is very powerful. All of us have talked about or had someone talk to us about a video they have seen on YouTube, and it continues to be the most valuable video marketing and advertising tool for businesses. YouTube is the second largest search engine in the world, with over 800 million viewers each month. You don’t have to wait to be on national or local television to get your company’s name out there. Now that Google has purchased YouTube, the benefit of adding video content has increased for nearly any business large or small. YouTube offers fantastic opportunities for a business to show off its expertise, share knowledge, market products and connect with customers. However, make sure that you take full advantage of the SEO and branding options available through YouTube by following the 7 simple tips below.

The term “social media ninja” has been rather common as of late. It’s been in headlines of spammers advertising for “positions,” where you can, and I quote, “MAKE 2000$ IN JUS TWWO DAYS!!!” The term is often used by those who are tired of using boring old business titles like “manager” and “coordinator.” But maybe we can glean something useful from this exaggerated title. Perhaps there is a correlation between those using social media and actual ninjas. What ninja skills—if any—can digital marketers apply to their work? We at Mixed Digital have provided a few answers.

Twitter users have a new way to share their tweets. Twitter launched Vine last week, a service that allows users to create looping videos lasting 6 seconds and able to share in a tweet. The video sharing service is already a big hit with users.

Is it worth having Google Plus? Since the social network’s launch in 2011, companies have been asking this question. Google Plus has become a bit of an enigma, invoking responses of love, hate, or uncertainty from professionals. Rather than tell you what to think about the site, we’ve decided to put it on trial. The defense will argue the benefits of Google Plus and the prosecution will argue the negative aspects of the social network.

Writer’s block is inevitable for anyone who writes copy for marketing purposes. And as SEO increasingly shifts its focus from keywords to quality written content, digital marketers will likely be writing material much more frequently than before. We recently did a post concerning how developing great content as part of your SEO campaign strategy is becoming more and more important.

Unfortunately, when it comes to words, we all get stuck. The copy isn’t materializing, and it can be easy to become frustrated. Here are a few tips to overcoming this inconvenient part of the writing process: