The Digital Life & Times

It’s interesting how the look of tuxedos changes over time. The same is true when it comes to the look of different marketing methods. Take SEO and content strategy, for example. Jason DeMers argues that content strategy is the “new SEO,” due in large part to how Google ranks sites. Case in point: the more outside links (or backlinks) from quality sites that go to your site, the higher your search ranking. A huge component of gaining backlinks is creating content people want to share. This is where a content strategy comes in. You need to understand what kind of content you’re creating and why you’re creating it. Then, you have to take the steps to continuously develop dynamic material for your audience. This isn’t to say you should ignore SEO; instead, try incorporating a content strategy in addition to your keyword strategy.

There are plenty of lists on what goes into a content strategy, and we’d like to do the same here, albeit differently, using elements of a tuxedo to give us visual references for developing a quality strategy. Trust us, it works.

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If Santa Claus had an official marketing rep, they would likely be in high demand. You probably know the tale of this jolly fellow, and every year kids throughout the world eagerly await his arrival. His marketability has been proven—people know who he is, he’s widely loved, and having him associated with brands can be a strong selling point (Coca Cola can attest to this). But what about Santa makes him so marketable? In this post, I’ll give a brief analysis of the character’s more marketable traits. Hopefully you can see the correlation between how Santa is marketed and how your products and services are marketed.

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A California mall recently added what may be the first real-life Pinterest board, and it’s a clear example of how the digital world can be connected to the physical world, like we’ve seen with toys made for apps and products based on apps. It also brings up some interesting strategic points that may be of interest to digital companies.

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Matt Damon and Ben Affleck’s Bostonian drama Good Will Hunting doesn’t just provide superb performances and outstanding direction—it also delivers some business wisdom for entrepreneurs. Case in point: a moving conversation between the film’s chief characters—Robin Williams’ Sean Maguire, a therapist, and Matt Damon’s Will Hunting, a young but troubled genius.

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If you were asked to define your favorite TV ad, could you? If so what would it be? In today’s fast-paced world of digital, having an edge is more important than ever. I recently caught wind of one of the most clever and popular ones that I have seen.

The ad, for cable TV network TNT has quickly become the second most shared video on YouTube – second only to Volkswagen’s “The Force” ad from last year’s Super Bowl.

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Dedicated landing pages should be a staple in your digital marketing strategy. They serve the dual ability of funneling your traffic and focusing in on the target audience. By creating landing pages that are specific to your audience, you increase relevance and results. Ultimately, you can drive all the qualified traffic to your  site you can afford, but if you don’t focus on the conversion, it’s wasted spend. We mainly use dedicate landing pages with PPC campaigns, but increasingly, we’re creating pages for Social Media and Mobile campaigns as well.

In this post, we take a look at 5 basic techniques to improve your landing pages and raise conversions…

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