It’s interesting how the look of tuxedos changes over time. The same is true when it comes to the look of different marketing methods. Take SEO and content strategy, for example. Jason DeMers argues that content strategy is the “new SEO,” due in large part to how Google ranks sites. Case in point: the more outside links (or backlinks) from quality sites that go to your site, the higher your search ranking. A huge component of gaining backlinks is creating content people want to share. This is where a content strategy comes in. You need to understand what kind of content you’re creating and why you’re creating it. Then, you have to take the steps to continuously develop dynamic material for your audience. This isn’t to say you should ignore SEO; instead, try incorporating a content strategy in addition to your keyword strategy.
There are plenty of lists on what goes into a content strategy, and we’d like to do the same here, albeit differently, using elements of a tuxedo to give us visual references for developing a quality strategy. Trust us, it works.