The Digital Life & Times


According to the Nielsen’s 2012 Social Media report, Americans spent 121 billion minutes on social media in July 2012. Social networks continue their domination of our everyday lives. It offers consumers new ways to engage with people and brands that matter most to them. People continue to spend more time on social networks than on any other category of websites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. Facebook tops the list followed behind Pinterest and Tumblr.

 

 

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According to Sheryl Connelly, a manager of global trends for Ford, “Millenials don’t always see the car as an iconic symbol of status. It’s been replaced by the cell phone.” With more people shopping via their mobile devices, and with the increase need for businesses to use mobile marketing, it’s clear we love our smartphones. So we at Mixed Digital would like to know: What does your phone say about you? We’ve listed a few of our favorite, bizarre iPhone cases that apparently can say a lot about you as a businessperson.

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Society has come a long way with communication, from smoke signals to OMG, from SOS to LOL. Two decades ago the first text message was sent, making communication faster. The message “Merry Christmas” was sent from a computer to a cellphone December 3rd, 1992 by Neil Papworth.

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Looks like consumers chose sleep over long lines this year. Americans spent an astounding $1.5 billion on Cyber Monday, the busiest online shopping day in history. The top online shopping sites were Amazon.com, followed by Walmart and BestBuy.

 

 

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It looks like Google Maps may finally be coming to Apple’s App Store, that is, if it’s accepted. This according to The Wall Street Journal, which stated the new app “will work on Apple’s iPhones” and has been distributed “to some individuals outside the company,” citing someone whom they believe to have “direct knowledge of the matter.”

So what does this mean for mobile marketers?

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“You win some, you lose some,” as the old saying goes. Recently, a Kickstarter campaign lost. It’s aim was to raise money for a book about Kickstarter. The book, Crowdfunding: A Guide to What Works and Why by Glenn Fleishman, was put on Kickstarter with the intention of raising $35,000 (meeting $3,878 of its goal). Fleishman’s next step? Learn and move on.

This situation isn’t unlike many mobile attempts to succeed yet end in failure. After all, there are over 700,000 apps for Apple’s iPhone, with more being created every day. And as app developers know all too well, not every app gets to be an Angry Birds.

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How many businesses today are realizing the importance of mobile marketing? For many of them, they’ve already jumped on the social media bandwagon and are looking to the future for the next frontier. Mobile web traffic is booming and applications are being developed daily to enhance the customer experience and generate more business. From simple SMS messaging to complex location based services, mobile can be woven into any communications plan with promising ROI. The companies leading the charge are innovating with fervor and leaving nothing to chance.

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These days, your smartphone is an all-in-one gadget containing a camera, video games, calendars, and all your social media accounts. Now, these devices can be used for a new, groundbreaking purpose: mobile purchasing. Basically, people can use their phones to pay for stuff, or download apps and shop on their phones.

Most recently, stores like Wal-Mart, Target, and the 7-11s in Japan are working to build a mobile payment network where customers will download apps and be able to pay for items by tapping their phones on a reader installed in the store.

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Cell phones aren’t just for talking anymore. Cameras do a lot more than just take pictures. As you all know, unless you’ve been living under a rock for the past five years or so, mobile gadgets have taken over our lives. You can’t walk down the street anymore without passing a multitude of people playing around on smartphones or iPads.

People rely on mobile devices for a lot more than a simple phone call or email these days. A cell phone doesn’t just make phone calls; it will also send emails, tell you the weather, and remind you about your meeting this afternoon. It’s also a camera, a grocery list, and a game center.

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