According to the Nielsen’s 2012 Social Media report, Americans spent 121 billion minutes on social media in July 2012. Social networks continue their domination of our everyday lives. It offers consumers new ways to engage with people and brands that matter most to them. People continue to spend more time on social networks than on any other category of websites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. Facebook tops the list followed behind Pinterest and Tumblr.