The Digital Life & Times

Digital Shopping Frenzy: Cyber Monday Sets New Record

Looks like consumers chose sleep over long lines this year. Americans spent an astounding $1.5 billion on Cyber Monday, the busiest online shopping day in history. The top online shopping sites were Amazon.com, followed by Walmart and BestBuy.

 

 

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Cyber Monday 2012 Shatters Online Spending Record in US

 

When was the last time you gave a coworker a high five? If your company engages in e-commerce, you likely have a reason to be high fiving the whole office (try not to leave anyone out), because Cyber Monday 2012 was ranked as the heaviest U.S. online spending day in history. Americans spent $1.46 billion last Monday, up a solid 17% from a year ago

The data comes from comScore, a global leader in measuring the digital world. So far, we’ve spent over $16.4 billion online this holiday season—up 16% from where sales were at last year.

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Real-life Pinterest Board Connects the Digital to the Physical

A California mall recently added what may be the first real-life Pinterest board, and it’s a clear example of how the digital world can be connected to the physical world, like we’ve seen with toys made for apps and products based on apps. It also brings up some interesting strategic points that may be of interest to digital companies.

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Business Wisdom from “Good Will Hunting”

Matt Damon and Ben Affleck’s Bostonian drama Good Will Hunting doesn’t just provide superb performances and outstanding direction—it also delivers some business wisdom for entrepreneurs. Case in point: a moving conversation between the film’s chief characters—Robin Williams’ Sean Maguire, a therapist, and Matt Damon’s Will Hunting, a young but troubled genius.

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#GivingTuesday Launches Tomorrow

First we had Black Friday, now we have Cyber Monday, and tomorrow we’ll have #GivingTuesday. The first #GivingTuesday launches tomorrow, and its supporters hope it will be adopted as a new tradition for millions of people. What exactly is #GivingTuesday? Read on—you just might be inspired to do some good.

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Transform Your Twitter Account

It’s two cool things in one–a vehicle and a robot. The basic premise of what has made Hasbro’s Transformers line of toys so popular is rather simple. And, as it turns out, you can use the same concept with you or your company’s Twitter account.

Here’s how…

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PPC Holiday Check List – 5 Things You Should Know About Your Keywords

Thanksgiving, Christmas and New Year are just around the corner and every search marketer wants to finish the year strong. Especially for ecommerce search, advanced preparation is almost required for unusual traffic days like Black Friday or Cyber Monday. Many advertisers are well prepared even before Q4 but here is the last-minute list of questions to ask to make sure you understand and predict volatile changes for your keyword performance.

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Google Maps May Come to Apple’s App Store

It looks like Google Maps may finally be coming to Apple’s App Store, that is, if it’s accepted. This according to The Wall Street Journal, which stated the new app “will work on Apple’s iPhones” and has been distributed “to some individuals outside the company,” citing someone whom they believe to have “direct knowledge of the matter.”

So what does this mean for mobile marketers?

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Simple Business Principles: Courtesy of the Red Cross

If you go to the iTunes store homepage, you’ll see a box from the Red Cross encouraging you to give in support of Hurricane Sandy victims. With the click of a button, iTunes will transfer 100% of the funds to the American Red Cross. Just select the button listing your desired gift and you’re done. This isn’t anything new—the Red Cross has worked with iTunes multiple times in the past, raising money to support victims of the 2010 Haitian earthquake and those devastated last year by the tsunami that struck Japan.

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