Fundamentals of Pay Per Click Marketing

Pay per click marketing gives businesses the opportunity to establish the closest thing to “automated customer delivery.” However; an improperly managed campaign could end up costing you thousands and waste your precious time. This course takes the mystery out of PPC advertising and provides the best practices for success.

What You'll Learn

During the 2 1/2 hour course, participants will gain a strong understanding of how PPC works and how to:

  • Avoid costly, common mistakes
  • Identify key factors to success
  • Understand PPC terminology
  • Research relevant keywords
  • Write effective ads
  •  Properly structure a campaign
  • Choose the correct campaign settings

Course Experience

Prior to attending the class, participants are asked to setup "fresh" Google and AdWords accounts in order to make the best use of time.
Participants are also asked to complete a brief survey to get a quick sense of your background and expectations.
In addition to working through a real-world example, participants will engage in an interactive practical session resulting in the creation of an actual campaign. Lastly, Q&A periods give participants an opportunity to get personalized feedback.
After the course ends, participants will have the necessary knowledge to launch their own campaigns and access to the instructor, via email, for two weeks. You will also receive access to the course materials and mentioned resources.

Who is This Course For?


The Fundamentals of PPC course is for anyone that wants to leverage the automated nature of the platform to get more customers. Including:

  • Local business owners
  • Solopreneurs
  • Startup entrepreneurs
  • Social media professionals
  • Marketing professionals

Not sure if it’s for you? Contact us and we’ll discuss!

What Participants Have To Say

"Very well thought out and well put together. Kudos!"
"I'm ready to take action and set up some campaigns to see what happens"
"There's a lot to cover and you covered it very well."

About The Instructor

Mark F. Simmons has been a digital marketer, entrepreneur, speaker and trainer for over 16 years, getting his initial education in the NYC agency world, where he was part of an award-winning search marketing team. Mark has certifications in Google AdWords, Google Analytics and Google Tag Manager. PPC has always been a passion for Mark and his expertise in the area has led to his experiences in complementary areas such as analytics, social media and lead generation. His ability to explain complex concepts in an easily understood manner makes his courses very effective and practical. A runner, foodie and alumnus of Duke University, his family calls Durham, NC their home.