Social Media Marketing
Socialize With Purpose
Gone are the days of simply blasting out content and hoping people follow, like, comment, share, retweet, etc. Today, effective social media marketing involves the creation of strategic content that connects you with your customers. The ability to measure metrics such as impact, reach, and revenue makes social media a must-have component of any comprehensive digital strategy.
SocialMediaExaminer reports that 90% of businesses see increased exposure and more than half report improved sales from social media.
How We Get Social
You’ve made the decision to engage in a social media initiative. Now it’s time to develop a sound, effective plan. Understanding which networks to participate in, how to measure performance, and establishing “rules of engagement” are crucial to success.
Social media is all about connecting with your customers and prospects—whether you’re gathering intelligence to better understand the challenges you can solve or sharing your brand’s story to create a real connection. Mixed Digital can manage this process for you, train your staff, or work in tandem.
Reputation & Crisis Management
You work hard to build a solid reputation. Given the power of social media to reach the masses—for better or worse—this is an area every business should be concerned with. It may be as simple as managing bad reviews, or something more complicated, like legal allegations or a corporate policy. Social media (and paid search) can effectively help you manage your reputation and keep it intact.
- #SEO: The Missing Piece in #BrandProtection: https://t.co/6yTLvnWGtN via @Marketingland #Branding #DigitalMarketing https://t.co/UYqIKIu88Z 1 day ago
- Enjoying some excellent Indian cuisine down the block from @AmerUnderground ! #MarketingAgency #AgencyLife #Durham https://t.co/DxDJ0pAd44 1 day ago
- The Best #Marketers are Mad Scientists: https://t.co/Dlbv80aT9X via @mashable #DataDriven #ROI https://t.co/G1xiLAY3HQ 2 days ago
Paid Social Advertising
Reaching your customers via Facebook ads or creating leads via LinkedIn can be an effective component of your strategy. But it’s not a simple as many think, and countless dollars have been wasted due to inexperienced marketers learning the ropes in real time. Fortunately, we have years of experience under our belts. Our expertise in search and display marketing, for example, translates beautifully to social ads. In fact, with the superior targeting afforded by most platforms, we’ve achieved enhanced gains for our clients.
They Like Us! (aka Awards)
As recognition of the work we accomplished for a valued client, our agency was recognized with a 2017 Hart Energy DUGGIE Award for “Best Use of Social Media” to promote our client during an annual trade show/conference.