Social Media Marketing

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Socialize With Purpose

Gone are the days of simply blasting out content and hoping people follow, like, comment, share, retweet, etc. Today, effective social media marketing involves the creation of strategic content that connects you with your customers. The ability to measure metrics such as impact, reach, and revenue makes social media a must-have component of any comprehensive digital strategy.

SocialMediaExaminer reports that  90% of businesses see increased exposure and more than half report improved sales from social media.

How We Get Social

Strategy Development

You’ve made the decision to engage in a social media initiative. Now it’s time to develop a sound, effective plan. Understanding which networks to participate in, how to measure performance, and establishing “rules of engagement” are crucial to success.

Community Management

Social media is all about connecting with your customers and prospects—whether you’re gathering intelligence to better understand the challenges you can solve or sharing your brand’s story to create a real connection. Mixed Digital can manage this process for you, train your staff, or work in tandem.

 Reputation Management

You work hard to build a solid reputation. Given the power of social media to reach the masses—for better or worse—this is an area every business should be concerned with. It may be as simple as managing bad reviews, or something more complicated, like legal allegations. Social media (and paid search) can effectively help you manage your reputation and keep it intact.

  •  @HuffingtonPost  Maybe that wasn't the best idea from  @Delta  ? Full video: https://t.co/1Xa4aEaV5a https://t.co/GV6DbxtP7N 2 days ago
  • I added a video to a  @YouTube  playlist https://t.co/KNNs7WpCes Mixed On The Move - All Press Isn't Good Press - United Leggings 2 days ago
  • #AdWords performance dipped? Might be an obvious issue you're just not seeing. Watch to learn more! https://t.co/pe6tm3kioe 2 days ago


Social Advertising

Reaching your customers via Facebook ads or creating leads via LinkedIn can be an effective component of your strategy. But it’s not a simple as many think, and countless dollars have been wasted due to inexperienced marketers learning the ropes in real time. Fortunately, we have years of experience under our belts. Our expertise in search and display marketing, for example, translates beautifully to social ads. In fact, with the superior targeting afforded by most platforms, we’ve achieved enhanced gains for our clients.

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Need help connecting with your customers?

Additional Resources

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Client Success Stories

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We introduced digital marketing to ZYR Vodka in an effort to create awareness, drive demand and impact sales of their premium vodka via local spirits retailers and distributors. The result was a 25% increase in mobile-user subscribers and a 10% lift in desktop-user subscribers that previously visited the mobile site. Read more…