The Digital Life & Times

Digital Trends: The Week in Review

Android Market Renamed to Google Play

Search industry giant Google announced on Tuesday that they would be renaming the Android Market to Google Play in the interest of making things less confusing. From a marketing standpoint, it does exactly the opposite. Many people believe the name is misleading implying that it’s a site for downloading games or music. Google’s aim was to make the new site open to all users – not just those with Android powered devices. Was it a smart move?

 

 

Apple Announces New iPad: The New iPad

While there were many speculations on what the new device would be named, Apple announced on Wednesday that its 3rd generation iPad would be called none other than “New iPad.” No iPad 3, not even iPad HD (since it now supports 1080p video), just simply New iPad. The 2nd generation iPad is now called Old iPad. It does have the added bonus of 4G. Confused yet? So are a lot of people. More about this on another day…

 

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Google Play: The New Android Market

In the highly energetic world of Digital, a proper marketing strategy is an even more essential key than it ever was. If your customers don’t know what kind of business you’re in or what you’re looking to promote, it can have a drastic impact on your business. It can lead to, among other things, loss of revenue and potential customers. In terms of being effective, knowing “how” to say something is as important as saying it. If you owned a business that specialized in restoring old boats you wouldn’t name your website Widgets and Things would you? No, it’s just good business sense.

Search industry giant Google announced Tuesday that they would be renaming Android Market to Google Play in the interest of making things less confusing. If you have an Android powered device – albeit it a smart phone or tablet, chances are you’ve encountered Android Market in some form. It’s pretty simple to navigate and rather straightforward. It was where you went if you needed an app, new song or…game for your particular device.

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