For more than 50 years, VSC Fire & Security, Inc.® has partnered with thousands of customers as a trusted contractor for the inspection and installation of fire sprinkler, fire alarm, security, life safety and low voltage systems. Founded in 1958 with the values of quality craftsmanship, exceptional customer service and solid company values of integrity and reliability,
New To Digital Marketing
Despite longstanding success and solid industry leadership, VSC Fire & Security had been slow to update their marketing presence in way that takes advantage of the latest digital marketing strategy.
Operating in an historically conservative industry where a handshake is just as powerful as a signed document, VSC wanted to move forward, while maintaining some of the “old ways.”
The existing strategy didn’t leverage modern digital marketing techniques.
How We Did It
We learned as much about VSC Fire & Security’s business, services and marketing history as we could. We gave considerable attention to who their customers are, as well as who they want them to be.
Audit, Analysis & Strategy Development
We reviewed the past marketing campaigns and available collateral. A plan was created to update the look and feel of the company, while providing added usability for customers through technology.
Launch & Execution
Once the prep work was completed, we got to work redesigning their existing website, complete with new photography and some functional improvements. Essential to the upgrade was a customer portal giving existing customers 24/7 access to their important documents and reports. A new email template was created to share the news and stay in touch by providing useful tips and company info on a regular basis.
“We greatly appreciate Mixed Digital’s partnership in revamping our collateral and strengthening our web presence with a new page and customer portal. We are rapidly becoming more technological across our entire team and customers greatly appreciate the efficiency, transparency, and ease of use to do business with us!” —Kyle Kienzle, VSC Director of Applications
The newly designed website better articulates VSC’s value propositions, highlights the employees and makes it easier for customers to request service and quotes for new business. These collective improvements resulted in a surge in effectiveness for the website as a lead source.