Luxury Lodging by Laura

Luxury Lodging by Laura is a boutique vacation rental company catering to family reunions, happy couples, and avid travelers with impeccable taste. Our luxurious destinations along the enchanting Carolina coast are designed specifically for you and your favorite people to come together to make memories that last a lifetime. You’ll feel right at home at all of our oceanfront, wedding-friendly properties, where you and your party can indulge in the beachside experience of your dreams.

New To Digital Marketing

Despite success using tactics such as social media and promotional emails, the bulk of its revenue came from rental aggregator sites like VRBO and HomeAway.

Industry Concerns

Operating in an industry highly dependent on these costly aggregator sites, Luxury Lodging by Laura sought to take more control of their marketing and revenue stream.

Existing Strategy

Their existing strategy didn’t incorporate a website, content strategy, SEO or targeted paid advertising.

Discovery

We took the time to learn about their business, industry, and competition. Understanding how they fit into their market, and who they were targeting, was essential to developing an effective marketing strategy.

Audit, Analysis & Strategy Development

We reviewed the past marketing campaigns, available collateral, and social media presence. A plan was created to build a functional website, update the look and feel of the brand, and devise a strategy that incorporated both traditional and digital marketing tactics.

Launch & Execution

Once the prep work was completed, we got to work the website, including a booking engine and extensive photo galleries to highlight each property. Social Media, SEO, Email, and Paid Ads strategies were developed and rolled out. Lastly, we developed an analytics strategy and built an online dashboard to display performance.

Our efforts better position Luxury Lodging by Laura for sustainable success. Customers now have an easy way to view properties, rates, and request bookings. Our social media efforts not only have increased traffic, but jumped the paradigm of providing awareness, to conversions. Organic traffic steadily grows and accounts for the most inquiries. Our Google and Facebook/Instagram ads effectively add to the Inquiry total. All told, we’ve shown major improvements in traffic, conversion rate, and bookings since the start of our engagement.