Yes Solar Solutions Mixed Digital Case Study

Yes Solar Solutions is the Carolinas’ choice for solar power systems. We install solar panels, energy storage and backup systems, and electric vehicle charging stations, sure—but more than that, we give our residential and commercial customers energy independence, saving them money and reducing their impact on the environment. We offer affordable solar solutions with unparalleled expertise and customer service.

Declining or Flat Results and an Outdated Website

PPC results had been flat for some time and SEO traffic on the decline. As web leads make up the majority of total leads, these two channels are instrumental to sales performance. The website was in need a refresh – in look and content – to better reflect the dual target audiences and to better facilitate lead generation.

Discovery

We took the time to learn about their business, leveraging our previous knowledge of the solar industry, and their closest competitors. Understanding how they fit into a crowded market, and who they were targeting, was essential to developing an effective marketing strategy.

Audit, Analysis & Strategy Development

We reviewed the past marketing campaigns, available collateral, and performance. A new plan was created to build an updated website, update the content, and devise a strategy that would create growth for both PPC and SEO efforts.

Launch & Execution

Once the prep work was completed, we got to work the website, including landing page creation and a refined user experience (UX). The PPC campaign was re-organized and rolled out. After some time, we launched a new SEO strategy.

Our hard work grew leads from contact forms by nearly 200% and phone calls by over 500%. SEO traffic, previously on the decline, started to steadily climb and continued to drive the bulk of web leads for Yes Solar Solutions. the new website saw engagement improvements across the board and continues to play a stronger role in the sales process.