Exterior Cleaning · Durham, NC
EZ Does It Exterior Cleaning gets a brand and a website that match the homes it cleans.
An owner-operator with a loyal customer base and a strong run of Google reviews wanted to move upmarket in Durham. He needed a name, a website, and a lead system that matched the quality of the work.
Great work. A name that sold it short.
Ezekiel Hooper ran Easy Does It Pressure Washing on his own, and the work spoke for itself. Gutters were cleaned by hand from a ladder fitted with stabilizers, debris was bagged and hauled, and every first-time customer got before and after photos of the entire gutter line. The reviews followed: 68 on Google, 34 of them in the past year.
The customers were high-end homes, many at 4,000 square feet and up. The business still presented itself as a pressure washing company. That name boxed in a growing gutter cleaning service, left no room for window cleaning or future services, and invited price shopping. There was also no website built to win the search for gutter cleaning in Durham.
Most of the work history was in Raleigh, while the goal was to become the first call for premium homes in Durham neighborhoods like Hope Valley, Forest Hills, and Duke Forest. For a one-person business, a slow response to a new inquiry means that job goes to the next truck.
A name, a site, and a lead system built to work together.
Mixed Digital drove the evolution of the brand name and positioning, built the website to carry it, and set up the system that turns every visitor into a tracked, followed-up lead. Ezekiel's own designer developed the new visual identity.
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1Drove the brand name evolution. Easy Does It Pressure Washing became EZ Does It Exterior Cleaning. The name keeps the equity customers already know, and "Exterior Cleaning" covers gutters today and window cleaning and future services tomorrow.
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2Built a website around how Durham homeowners search. Gutter cleaning and window cleaning lead the service lineup, with house washing behind them, plus structured data and local SEO so the site is easy for search engines to understand.
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3Set up the customized CRM platform. Every quote request lands in a lead pipeline with an instant notification and automated follow-up, so nothing waits on memory between jobs.
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4Made a firm promise the business can keep. Every inquiry gets a response within one hour during business hours, written into the site and backed by the pipeline.
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5Aligned the Google Business Profile and tracking. Profile updates were made in small, spaced steps to protect the listing, and a dedicated thank-you page records every real quote request.
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6Planned invoicing and payments as the next phase. Payment collection is set up 30 days after the CRM goes live, so the system grows with the business.
The baseline is set. The numbers come next.
We are publishing this story at launch and updating it as the data arrives. Each report is measured against the starting point, and we share what moved and what did not.
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