Paid Media Management | Mixed Digital
📍 Durham, NC
⭐ 5.0 Google Rating · 100+ Clients Served
Paid Media Management

More Leads. Lower Cost. Measurable ROAS.

Precision-managed Google, Meta, and LinkedIn ad campaigns that put your budget to work where it matters most — driving qualified leads and revenue, not just impressions.

460%
Lead Growth
8.4x
Avg. ROAS
199%
Solar Lead Growth
Platforms We Manage
🔵
Google AdsSearch, Display, Shopping & Performance Max
📘
Meta AdsFacebook & Instagram — audience & retargeting
💼
LinkedIn AdsB2B demand generation and lead gen
📺
ProgrammaticYouTube, Connected TV & display networks
The Mixed Digital Approach

Every Dollar Tracked To Revenue

We manage paid media campaigns with the same rigor a CFO applies to a P&L. Every budget allocation, bid strategy, and creative decision is tied to cost-per-acquisition targets and ROAS benchmarks — not click-through rates.

From audience architecture to conversion tracking and attribution, we build campaigns engineered for profitability from day one.

  • Full-funnel campaign architecture across all relevant platforms
  • Conversion tracking and attribution model setup
  • Audience segmentation and lookalike targeting
  • A/B testing of creative, copy, and landing pages
  • Weekly optimization and monthly performance reporting
ROAS Performance — Client Portfolio
Google Search
8.4x
Meta Ads
5.1x
LinkedIn
4.4x
Retargeting
9.7x
-38%
Avg. CPL Reduction
460%
Top Lead Growth
What's Included

Every Paid Media Engagement Includes

🏗️

Campaign Architecture

Full-funnel campaign structure built around your buyer journey — from awareness through conversion and retention.

🎯

Audience Strategy

Precision audience targeting using first-party data, lookalikes, and behavioral signals to reach your ideal customer.

✏️

Creative & Copy

Ad creative and copy developed and tested continuously to maximize click-through and conversion rates.

📡

Conversion Tracking

Pixel setup, server-side tracking, and attribution modeling to ensure every conversion is captured and attributed correctly.

⚙️

Weekly Optimization

Bid adjustments, negative keyword management, audience refinements, and budget reallocation based on live performance data.

📊

Performance Reporting

Monthly executive dashboards showing ROAS, CPL, pipeline contribution, and trend analysis with clear recommendations.

Our Process

How We Launch & Scale

01

Account Audit

Deep-dive into your existing accounts, spend history, and competitor landscape to identify immediate opportunities.

02

Strategy Build

Custom campaign architecture, audience maps, and creative briefs aligned to your specific cost-per-acquisition targets.

03

Launch & Test

Controlled launch with rigorous A/B testing of campaigns, audiences, and creative to identify winners quickly.

04

Optimize & Scale

Double down on what works, cut what doesn't, and systematically scale your most profitable campaigns.

Real Client Results
460%
Increase In Qualified Leads
VSC Fire & Security — B2B Services · Google Ads Campaign
199%
Lead Growth — Solar
8.4x
Average ROAS
-38%
Avg. CPL Reduction
Mixed Digital transformed our advertising performance. The data-driven approach they bring to paid media is exceptional — they don’t just run ads, they build a strategy that connects every dollar spent to actual business growth. Our ROI has exceeded every benchmark we set.
G
GG-Equine
Owner · Equine Health & Performance
★★★★★ Google Review
Common Questions

Paid Media FAQ

We typically recommend a minimum monthly ad spend of $3,000–$5,000 to generate meaningful data for optimization. Our management fee is separate from ad spend and scales with the complexity of your campaigns.

Unlike SEO, paid media can generate results immediately. Most clients see qualified leads within the first two weeks of launch. The first 60–90 days are focused on testing and optimization to establish peak performance baselines.

Yes. Our team develops ad creative, headlines, and copy as part of every engagement. We continuously test variations to identify the highest-performing combinations for your specific audience.

We track the metrics that matter: cost per qualified lead, cost per acquisition, pipeline contribution, and ROAS. Every campaign is connected to your CRM and conversion events so we can attribute revenue directly to ad spend.

Ready To Make Your Ad Spend Work Harder?

Get a free paid media audit. We’ll analyze your current campaigns and identify exactly where your budget is being wasted — and where it should be invested instead.