A natural oils and wellness brand that dramatically outperformed previous agency SEM results — achieving 200%+ growth in paid search performance with Mixed Digital.
Rocky Mountain Oils had invested in paid search before with disappointing results. The issue wasn't the channel — it was the strategy. Poor keyword targeting, weak ad copy, and unoptimized landing pages were burning budget without producing the returns the business needed.
The brief was clear: take over the Google Ads account, identify what was broken, and build a paid search strategy that actually delivered ROAS-positive results.
The result of getting this right: 200%+ sem performance growth — and a marketing system that keeps compounding.
Mixed Digital's paid advertising specialist conducted a full account audit before making changes — identifying specific waste areas, structural issues, and missed opportunities. The rebuild focused on three things: tighter keyword strategy, stronger ad creative, and landing page alignment.
Every campaign was restructured around product performance data and customer intent signals — ensuring ad spend was concentrated on the searches most likely to drive profitable conversions.
Comprehensive audit of the existing account structure, keyword targeting, and bidding strategy — followed by a full rebuild aligned to eCommerce performance goals.
Rewritten ad copy tested across multiple variations — with messaging that matched intent, highlighted differentiation, and drove higher click-through rates.
Ensured every ad group was sending traffic to the most relevant, highest-converting product or category page — eliminating wasted clicks on mismatched destinations.
Smart bidding strategies configured around actual revenue data — moving away from clicks and toward the metrics that affected the bottom line.
The account rebuild and ongoing optimization produced a 200%+ improvement in SEM performance versus prior agency results — with ROAS improvements that made paid search a reliable, profitable channel for the business.
Michael Vincent, President of Rocky Mountain Oils, noted the difference immediately: the focus on ROI rather than surface-level metrics was a fundamentally different experience from prior agency relationships.
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