200%+ SEM Performance Growth
for Rocky Mountain Oils
A natural oils and wellness brand that dramatically outperformed previous agency SEM results — achieving 200%+ growth in paid search performance with Mixed Digital.
Prior Agency Results Were Leaving Money on the Table
Rocky Mountain Oils had invested in paid search before with disappointing results. The issue wasn't the channel — it was the strategy. Poor keyword targeting, weak ad copy, and unoptimized landing pages were burning budget without producing the returns the business needed.
The brief was clear: take over the Google Ads account, identify what was broken, and build a paid search strategy that actually delivered ROAS-positive results.
The result of getting this right: 200%+ sem performance growth — and a marketing system that keeps compounding.
Expert Paid Search Management — Built for eCommerce Performance
Mixed Digital's paid advertising specialist conducted a full account audit before making changes — identifying specific waste areas, structural issues, and missed opportunities. The rebuild focused on three things: tighter keyword strategy, stronger ad creative, and landing page alignment.
Every campaign was restructured around product performance data and customer intent signals — ensuring ad spend was concentrated on the searches most likely to drive profitable conversions.
Account Audit & Rebuild
Comprehensive audit of the existing account structure, keyword targeting, and bidding strategy — followed by a full rebuild aligned to eCommerce performance goals.
Ad Creative Optimization
Rewritten ad copy tested across multiple variations — with messaging that matched intent, highlighted differentiation, and drove higher click-through rates.
Landing Page Alignment
Ensured every ad group was sending traffic to the most relevant, highest-converting product or category page — eliminating wasted clicks on mismatched destinations.
ROAS-Focused Bidding
Smart bidding strategies configured around actual revenue data — moving away from clicks and toward the metrics that affected the bottom line.
200%+ SEM Performance Growth
The account rebuild and ongoing optimization produced a 200%+ improvement in SEM performance versus prior agency results — with ROAS improvements that made paid search a reliable, profitable channel for the business.
Michael Vincent, President of Rocky Mountain Oils, noted the difference immediately: the focus on ROI rather than surface-level metrics was a fundamentally different experience from prior agency relationships.
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