A regional logistics company that grew its digital presence and pipeline through coordinated SEO and paid media — producing 237% traffic growth in a competitive B2B category.
B2B logistics deals happen through relationships, but those relationships increasingly start online. When Target Logistics' potential partners researched vendors, they weren't finding them — competitors with stronger digital presences were getting the first call.
The brand credibility was there. The operational capability was there. What was missing was a digital presence that reflected both — and a strategy to get the right people to see it.
The result of getting this right: 237% traffic growth — and a marketing system that keeps compounding.
Mixed Digital built a coordinated digital strategy that combined organic SEO with targeted paid media — ensuring Target Logistics was visible across both earned and paid channels when logistics buyers were actively researching.
The SEO strategy focused on commercial-intent keywords and content that answered the specific questions logistics buyers ask during vendor evaluation.
Technical SEO foundation plus a keyword and content strategy targeting commercial-intent searches in the logistics and freight space.
Industry-relevant content that built topical authority and gave potential clients a reason to engage with the brand before reaching out.
Google Ads targeting high-intent logistics queries, with audience segmentation to prioritize the most qualified business buyers.
CRM-connected tracking to attribute organic and paid traffic to actual pipeline — measuring what mattered, not just clicks.
The coordinated SEO and paid strategy produced a 237% increase in organic traffic — with meaningful improvements in qualified lead volume and pipeline.
In a category where deals are won by being present at the moment of need, the investment in digital visibility created a durable competitive advantage.
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