A solar energy provider competing in a crowded local market. By combining targeted PPC, SEO, and a rebuilt website, Mixed Digital produced a 199% increase in qualified solar leads.
The solar market is fiercely competitive, with aggressive national players dominating Google. Yes Solar needed a multi-channel strategy that could capture both paid and organic search demand while converting visitors at a significantly higher rate.
The challenge wasn't just driving traffic — it was driving the right traffic. Unqualified leads waste the sales team's time and inflate cost-per-acquisition. The strategy had to be built around lead quality, not just lead volume.
The result of getting this right: 199% more solar leads — and a marketing system that keeps compounding.
Mixed Digital built a coordinated strategy across paid search, organic SEO, and the website itself — ensuring that every dollar of ad spend was backed by a conversion-optimized destination, and that organic rankings were capturing demand that didn't require paid clicks.
The website rebuild was built specifically to convert solar-intent visitors into qualified inquiries — with messaging, trust signals, and CTAs optimized for the solar buyer's journey.
High-intent keyword targeting for solar installation searches, with geo-fenced campaigns focused on the highest-value zip codes in the service area.
Google Business Profile optimization, local citation building, and content strategy to dominate map pack results for solar-related searches.
A conversion-optimized site with solar-specific landing pages, trust elements, and lead capture forms directly integrated with the sales CRM.
Full attribution from keyword to closed deal — ensuring the team could optimize toward qualified leads, not just form fills.
The coordinated strategy delivered a 199% increase in qualified solar leads — with lead quality closely matching the ideal customer profile the sales team could actually close.
The result was both a volume win and a quality win. More leads, better leads, lower cost per qualified opportunity.
Start with a free audit. We'll show you exactly where the opportunity is and how we'd approach it — no commitment required.
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